Victoria Crosby

Senior Program / Product Manager · Healthcare & Digital Products

Professional Summary

Senior Program / Product Manager with 10+ years leading complex technology programs and owning external, customer-facing, revenue-generating products end-to-end — concept through global launch and post-market — across healthcare, enterprise SaaS, and AI / digital platforms. Led product definition and delivery of Dexcom's FDA-cleared Class II Software as a Medical Device (SaMD) portfolio used by 1M+ paying patients globally and prescribed by HCPs; orchestrated 6 concurrent data & AI programs at Intuit tied to $55M in incremental impact; shipped enterprise SaaS releases at ServiceNow that protected revenue with Fortune 500 customers; and launched a B2B digital library at Universal Music Publishing Group used by external media buyers worldwide. Equally comfortable defining the right thing to build (PRDs, MVPs, roadmaps, prioritization) and running the delivery that ships it (dependencies, critical path, risk, and executive governance) — in regulated medical-device environments and lean, startup-style AI / content-automation work alike. Builds deep cross-functional trust with engineering, UX, marketing, regulatory, and clinical stakeholders, and mentors teammates while operating with autonomy and rapid decision-making.

Experience

Technical Program Manager — Data & AI Acceleration
Oct 2024 – Apr 2026
Intuit · San Diego, CA
Contract
  • Orchestrated end-to-end delivery of 6 concurrent data and AI programs across data engineering, analytics, and platform teams — contributing to $55M in incremental paid-media impact.
  • Architected and shipped an agentic AI planning capability: 27-document knowledge base across 8 PM methodologies, 6-mode planning skill, 5-tier trigger detection, and 9 production templates — establishing a reusable foundation for AI-assisted product delivery org-wide.
  • Led the Consumer Group Data Science Mobilization to Builder Culture initiative; drove creation of a Global Context Engine that accelerates AI-generated solutions across 10 vertical leads / 40+ stakeholders.
  • Managed executive operating cadences, weekly reviews, risk escalations, and stakeholder alignment across 40+ partners; built scalable planning frameworks that improved cross-team execution speed.
  • Hands-on day-to-day execution: groomed Jira backlogs across data engineering and analytics squads, authored detailed user stories and acceptance criteria, maintained WBS in Smartsheet, and built executive reporting dashboards tracking milestones, dependencies, and program KPIs.
Senior Program Manager — AI & Innovation
Jan 2024 – Oct 2024
Sony · San Diego, CA
Contract
  • Spearheaded end-to-end execution of Sony's AITRIOS edge-AI sensing platform in a startup-style environment, delivering data-driven, demo-ready AI solutions inside compressed delivery windows.
  • Drove the full AI lifecycle — data collection, feature engineering, model integration, fine-tuning, RAG pipelines, embeddings, prompt strategy, and API delivery — through to working, integrated proof-of-concept prototypes.
  • Partnered with Microsoft (Azure OpenAI / LLM integration), Avanade (co-developed demo build-out), and ecosystem collaborators to integrate Azure OpenAI with real-time computer-vision data pipelines for enterprise customers including Chipotle, Loblaw Companies Ltd, 7-Eleven, and other Fortune 500 big-box retailers and Industry 4.0 manufacturers — aligning business objectives with phased delivery plans supporting AITRIOS adoption across retail, supply chain, logistics, and Industry 4.0.
  • Optimized AI delivery processes, improving throughput by ~25% through structured execution frameworks (CRISP-DM) and tighter linkage between data readiness, platform milestones, and strategic objectives.
  • Hands-on execution in a startup-style operating model: ran daily standups, authored detailed user stories and acceptance criteria in Jira, scoped MVPs for each customer demo, maintained program WBS in Smartsheet, and produced reporting dashboards tracking AI-pipeline readiness, partner deliverables, and customer-evaluation milestones.
Technical Product Manager — Energy Data Systems
Jul 2023 – Jan 2024
CPower · San Diego, CA
Consulting
  • Conducted a comprehensive assessment of tools, processes, and data-collection systems for the energy sector, delivering strategic recommendations that enabled scalable growth and operational efficiency.
  • Provided expert consultation on complex energy-sector operational challenges, translating ambiguous data and tooling needs into actionable process improvements and system recommendations.
Technical Product Manager — Mobile, Wearable & Cloud (SaMD)
Feb 2018 – Jun 2023
Dexcom · San Diego, CA
Staff
  • Directed end-to-end product definition and delivery of Dexcom's external, revenue-generating, FDA-cleared Class II Software as a Medical Device (SaMD) portfolio sold directly to patients and payers and prescribed by healthcare providers — CGM mobile apps (iOS / Android), wearable platforms (Apple Watch, Wear OS), cloud services, sensor hardware/firmware, and SDK / RESTful API ecosystem serving ~1M paying patients globally (MAU).
  • Drove cross-functional alignment across Regulatory Affairs, Quality, Engineering (firmware, hardware, mobile, wearable, cloud), Clinical, UX / Design, Product Marketing, Commercial, and Customer Support — gathering inputs into PRDs, partnering on design controls and risk management activities, and aligning launch readiness across all functions for every FDA-regulated release.
  • Drove the full lifecycle launch of the G6 and G7 CGM consumer products through FDA 510(k) clearance and post-market support — Dexcom's flagship customer-facing offerings and a key factor in growth to a $45B market valuation.
  • Delivered the G6 Pro app from concept to commercial launch for an external B2B / B2B2C audience (HCPs and the ~88M-person U.S. pre-diabetic segment): defined MVP scope, authored PRDs and user stories, partnered with UX on final designs, and managed iterative dev/test through RC to general availability.
  • Managed global software/firmware releases that took the G6 CGM consumer app into 37 international markets, directly supporting Dexcom's corporate goal to double revenue through international customer expansion.
  • Authored PRDs, roadmaps, and software requirement specifications (incl. IEC 62304 considerations); led agile ceremonies, prioritized backlog (MoSCoW, Value vs. Effort), and facilitated technical-feasibility and trade-off discussions.
  • Stood up Voice of Customer (VoC) feedback loops with Marketing, UX, and Customer Support — simplifying user flows, reducing friction, and improving end-customer CSAT ~15%.
  • Shipped customer-requested enhancements including Siri-shortcut glucose retrieval (78% iOS customer-base adoption) and cross-platform integrations with Clarity, Qualtrics, and Google Fit, plus self-servicing capabilities that cut tech-support call volume from paying customers by ~9%.
  • Developed and presented a full-stack SaaS / data-platform vision leveraging Dexcom's proprietary dataset and AI/ML image recognition (annotation / labeling) for unmet consumer needs — concept advanced into the product pipeline.
  • Led executive-sponsored Lean Six Sigma transformation initiatives — ~$700K annual cost savings and ~$1M cost avoidance while improving release quality.
Senior Program Manager
Jan 2017 – Feb 2018
ServiceNow · IT Operations Management / Service Mapping · San Diego, CA
Staff
  • Anchored operational delivery of 25+ in-market maintenance and family releases shipped directly to enterprise customers running ServiceNow's external SaaS platform on single-tenant, multi-instance infrastructure — coordinating 60+ cross-functional teams across four countries in an ITIL-based release-governance environment.
  • Day-to-day release management: managed Jira backlogs and authored detailed release requirements / user stories across 60+ teams in four countries; maintained release WBS in Smartsheet; built reporting dashboards tracking release health, defect burndown, ITIL governance gates, and cross-country dependencies.
  • Led the customer-facing Kingston Advance Release for Service Mapping (KARSM) end-to-end — Executive, Architecture, DERT, and Security reviews through production deployment — delivering the full release in three months and protecting high-ACV enterprise revenue from Fortune 500 customers (Microsoft, Qualcomm, and others) by preventing de-booking.
  • Streamlined SDLC processes and reduced technical debt across ITSM / ITOM verticals; delivered concise data-driven status, KPIs, and customer-impact insights to GMs and VPs.
Senior Technical Project Manager
Jan 2013 – Dec 2016
Universal Music Publishing Group · Los Angeles & San Diego, CA
Staff
  • Delivered UMPG's 5-year growth strategy by launching an external, customer-facing global digital recording library used by music supervisors, advertising agencies, film/TV studios, and record labels to license and sync music — leveraging MP3 metadata, an HTML5 UI redesign with drag-and-drop, Nielsen API chart integration, Solr search, database upgrades, and player enhancements.
  • Partnered with external clients and internal stakeholders to deliver an online experience that increased sync-licensing revenue with large media buyers and gave leadership metrics-based visibility into the customer sales pipeline.
  • Ran hands-on product delivery end-to-end: authored detailed PRDs and user stories in Jira across UI, backend, and integration squads; maintained project WBS in Smartsheet; and produced sales / marketing reporting dashboards for executive visibility into licensing pipeline performance.

Customer-Facing Products Shipped to Market

  • Dexcom G6 CGM mobile app — USA + 24 international markets (UK, Canada, Switzerland, France, Germany, Netherlands, Belgium, Denmark, Norway, Finland, Czech Republic, Poland, Austria, Luxembourg, Liechtenstein, Portugal, Hong Kong, Korea, Australia, South Africa, and others)
  • Dexcom G6 Pro CGM · G7 Wearable CGM (watchOS, USA) · G6 Gemini (South Africa)
  • ServiceNow KARSM (Kingston Advance Release for Service Mapping) + 25 in-market maintenance releases
  • UMPG Sync Licensing & Classical Music websites (×3) — used by external music supervisors, agencies, and studios